Friday, May 11, 2007

See! BS!

CBS News and Katie Couric are bombing, ratings are right down there with Public Access shows. And why is that? Well according to Linda Mason it is because men don't like women news anchors.
...

Brian Montopoli: You told me, a little while back, that you were "the first woman at every job I had at CBS News." And that includes in 1971, when you were the first female field producer for The CBS Evening News With Walter Cronkite. I'm curious your take on Katie Couric's experience as the first solo female nightly news anchor.

Linda Mason: I'm just surprised at how, almost 30 years after I worked on the "Evening News" as the first woman producer, that Katie is having such a tough time being accepted by the public, which seems to prefer the news from white guys, and now that Charlie's doing so well, from older white guys. I guess they want the reassurance of a Walter Cronkite.

I had no idea that a woman delivering the news would be a handicap. And I'm afraid that Katie's paying a price for being the first woman. But I think it's a great trail that she's blazing, and I think if the broadcast continues to be as good as it has been, if we continue to break news, if we continue to tell interesting stories, people will start to watch. It takes time, I think. But I was surprised that there was an obvious connection between a woman giving the news, and the audience wanting to watch it.

So Linda thinks it all has to do with Katie's gender, never mind the obvious bias and slanted news stories. Never mind that CBS has lost it's credibility (thanks Dan!). And never mind that when people want to read opinionated news they will read it on the intertubes rather than listen to Katie spew it out.

Oh, and here is another nice piece from that interview:
Brian Montopoli: Is the notion that CBS News has credibility beyond what maybe a blogger has particularly important to maintaining its popularity and success?

Linda Mason: I think a blog and CBSNews.com are two different things. I think a blog tends to reflect the opinion or opinions of the people putting out the blog. It in no way strikes to be fair and measured. It's putting out that viewpoint, I think. And I think that CBSNews.com is trying to put forth the whole story. So I think there's a real difference.

"And I think that CBSNews.com is trying to put forth the whole story." Yeah like a whole story based on forged documents, and CBSNews insisting that it was true. And as far as "I think a blog tends to reflect the opinion or opinions of the people putting out the blog.", replace CBSNews with "blog" and you have the truth.

See, BS from CBS


Mr Minority

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