CNN has a "Plan" to Catch Up to Fox

CNN has biting the big one since FoxNews came on the scene, so the new head wanker has a "Plan".

CNN is using new tactics to overtake Fox News – with the battle plan focused on capturing back some of those lost key minutes in prime time.

Here’s the rub:

The average viewer who tunes in to Fox News’ prime-time lineup - including Bill O’Reilly and Sean Hannity - watches for an average of 26 minutes before switching channels, according to CNN’s internal research and a report in the Atlanta Journal-Constitution.

On the other hand, typical viewers tune out CNN’s prime-time hosts - including Aaron Brown, Larry King and Paula Zahn - after just 19 minutes.

That seemingly small gap in average viewing time has become a touchstone for the CNN-versus-Fox ratings war.

- CNN’s average audience between 7 and 11 p.m. is 775,000.

- Fox’s average audience between 7 and 11 p.m. is 2 million.

What is particularly painful is that these same Nielsen Media Research figures – as recently as four years ago – had CNN drawing more viewers than Fox News at night.

Jonathan Klein, the new president of CNN, wants to nudge things back to the halcyon days of yore.

Klein’s goal: to increase the average amount of time viewers spend watching CNN’s prime-time lineup by an average of 30 seconds a month for the next 12 months.

That total gain of just six minutes can have a vital impact - adding more than $10 million to CNN’s annual advertising revenue, which currently rings in at about $440 million.

Meanwhile, Klein scrambles to fulfill his destiny:

- In January he announced the intended cancellation of "Crossfire," with its staple shouting matches between the left and the Right.

- He has honed a personal mantra that the network’s prime-time programs should spend less time reporting the news of the day and more time churning out emotionally gripping, character-driven narratives linked to the news of the day.

- He is encouraging selected reporters to put more of their personalities in their reports.

Way to Go, Joe, offer people some the same biased crap and hope they will watch more. And your idea of "...network’s prime-time programs should spend less time reporting the news of the day and more time churning out emotionally gripping, character-driven narratives linked to the news of the day", yea that's the ticket, more left wing bias!! The people want more biased news from your Has Been news network. How much are they paying you to come up with these brillant ideas? What ever it is, it's waaaay too much, because your ideas SUCK!! What you need to do is get rid of the bias, report the News, factually, and get better shows with people that are not always on the LEFT of ever issue. What a Maroon.


Mr Minority